One of the prominent concerns expressed by our clients is the underperformance of their websites in terms of site conversion rate and visibility on Google. It is evident that a visible and high-converting website has a direct impact on lead generation and sales. Understanding the factors contributing to a low site conversion rate is crucial.
Six common reasons that may be hindering your site conversion rate:
Poor user experience (UX) hinders your site conversion rate:
If your online website is difficult to navigate, slow to load, or lacks clear calls to action (CTAs), visitors may become frustrated by your website and leave without converting.
Clear value proposition:
Your website should clearly communicate the unique value your product or service offers to visitors. If your website is not immediately clear, if it is not giving a clear reason why someone should choose your offering over competitors, they may lose interest and seek alternatives.
Lack of CTAs:
Most times, your site conversion rate depends on how your make use of CTAs. Call to action (CTAs), are elements on your site pages that encourage users to take the next step in the buyer’s journey. Depending on your industry, a CTA could be a contact form, an email sign-up, or a “buy now!” button.
Lack of trust and social proof:
Building trust is vital for site conversion. If your online website needs trust signals such as customer testimonials, reviews, case studies, security badges, or certifications, visitors may hesitate to take the desired action.
Weak SEO and visibility:
SEOs are very important on your website. If your website is not optimized for search engines, it may struggle to attract organic traffic and reach your target audience. Conduct keyword research, optimize your online website structure and content,. Also build quality backlinks to improve your search engine rankings and increase visibility.
Lastly, insufficient traffic could also hinder your site conversion rate:
Even with a well-designed online website, if you’re not driving enough relevant traffic, site conversions will be limited. Evaluate your marketing strategies.
Sick of uttering the words “my website doesn’t convert”? “Why is my site conversion rate low?”
Janed Wed Studio is here to help. Contact us at www.janedwebstudio.com/contact/ to discuss your specific needs and develop a customized solution to maximize conversions.
